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Paul A. Kaufman is a verified Artista brand based in United States. The account has built 12.5K followers on Instagram. To date Paul A. Kaufman has posted 571 times, currently less than one post a week. Typical posts draw 177 likes and 14 comments, putting engagement at 1.53%.
Directedbypaul has built an audience of 12.5K followers on Instagram over 571 posts as an Artista account.
Directedbypaul lands about average on engagement, 1.53% against the 10K–100K followers cohort.
Followers weigh in with a comment about every 13 likes, an unusually discussion-heavy audience.
Directedbypaul's output runs to less than one post per week.
On audience quality, Directedbypaul lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$67–$120
Based on 12.5K followers and a 1.53% engagement rate, a single sponsored post by Directedbypaul is worth an estimated $67–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Artista
| Metric | Directedbypaul | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.45% |
| Average likes | 177 | 339 |
| Average comments | 14 | 18 |
| Posts per week | 0.04 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Directedbypaul | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.9% |
| Average likes | 177 | 193 |
| Average comments | 14 | 10 |
| Posts per week | 0.04 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Paul A. Kaufman is a verified artista brand based in United States on Instagram, with 12.5K followers.
Paul A. Kaufman posts on Instagram as @directedbypaul.
Paul A. Kaufman has 12,451 followers on Instagram (12.5K) as of Apr 9, 2026.
Paul A. Kaufman's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers.
Posts by Paul A. Kaufman average 177 likes and 14 comments.
Paul A. Kaufman posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Paul A. Kaufman's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Paul A. Kaufman is registered as a business account on Instagram and is verified.
Paul A. Kaufman is categorized as an artista account in the InstME index, based on the profile's bio and Instagram category across 571 posts.
Total Posts
571
Avg Comments
14
69.3K
Engagement
5.79%
Paul A. Kaufman's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Paul A. Kaufman carries the blue verified badge on Instagram.
A sponsored post from Paul A. Kaufman is estimated at $67 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
