One of Australia's leading retailers in consumer electronics. Tag your shots to be featured on the feed 🙌🏻
Outreach This Creator For FreeReaching 35.3K followers on Instagram, Digidirect is a Tech brand based in Australia. The account has published 3,775 posts, currently around 7 posts a week. Typical posts draw 27 likes and 1 comments, putting engagement at 0.08%.
Tracked in the InstME index, Digidirect is a Tech account with 35.3K followers and a back catalogue of 3,775 posts.
Against 14,872 Tech accounts with 10K–100K followers in the InstME index, Digidirect's 0.08% engagement rate lands in the bottom quarter (median: 1.31%).
The like-to-comment split is roughly 20 to one, indicating a healthy amount of conversation.
Digidirect's recent cadence works out to about 7 posts per week, more than one per day.
InstME's checks rate Digidirect's audience 58/100, flagging roughly 35% as low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$120–$230
Based on 35.3K followers and a 0.08% engagement rate, a single sponsored post by Digidirect is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Digidirect | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.31% |
| Average likes | 27 | 321 |
| Average comments | 1 | 15 |
| Posts per week | 7.13 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Digidirect | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.41% |
| Average likes | 27 | 116 |
| Average comments | 1 | 7 |
| Posts per week | 7.13 | 0.98 |
Median values from 191 Tech accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Digidirect is a tech brand based in Australia on Instagram, with 35.3K followers.
Digidirect has 35,292 followers on Instagram (35.3K) as of Jul 12, 2026.
Digidirect's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by Digidirect average 27 likes and 1 comments.
Digidirect posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 35% of Digidirect's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Digidirect is registered as a business account on Instagram.
Total Posts
3,775
Avg Comments
1
Predominantly men · mostly 18–34
Typical for Tech creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Engagement
2.14%
Digidirect is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 3,775 posts.
Digidirect's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Digidirect is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
