The world's most influential architecture, design and interiors magazine.
Outreach This Creator For FreeFollowers
3.6M
Following
2K
Total Posts
Engagement Rate
0.05%
Avg Likes
1,705
Avg Comments
Dezeen runs a verified business account account based in United Kingdom with 3.6M followers on Instagram. Dezeen has shared 14,890 posts to date, currently around 26 posts a week. Typical posts draw 1,705 likes and 22 comments, putting engagement at 0.05%.
Counting 3.6M followers and 14,890 posts, Dezeen sits in the InstME index as a business account.
Each post from Dezeen averages 1,705 likes and 22 comments, or about one interaction per 2,099 followers.
Comments arrive at about one per 78 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about 26 posts per week, more than one per day.
Dezeen's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 3.6M followers but only 2,014 accounts followed back, Dezeen shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.6M followers and a 0.05% engagement rate, a single sponsored post by Dezeen is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Dezeen | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 1,705 | 25,711 |
| Average comments | 22 | 376 |
| Posts per week | 26.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dezeen | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.6% |
| Average likes | 1,705 | 13,723 |
| Average comments | 22 | 237 |
| Posts per week | 26.18 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Dezeen is a verified Instagram brand based in United Kingdom on Instagram, with 3.6M followers.
Dezeen has 3,623,195 followers on Instagram (3.6M) as of Jul 9, 2026.
Dezeen's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Dezeen average 1,705 likes and 22 comments.
Dezeen posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 10% of Dezeen's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Dezeen is registered as a business account on Instagram and is verified.
Dezeen's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dezeen carries the blue verified badge on Instagram.
14,890
22
Posts / Week
26.18
Growth Score
1 / 100
Audience Score
88 / 100
Engagement
0.63%
A sponsored post from Dezeen is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
