📲 Award-winning local news, visuals and information from Detroit and Michigan. 📰 On Guard since 1831. 🌎 Part of the USA TODAY Network.
Followers
223K
Following
652
Total Posts
Engagement Rate
0.14%
Avg Likes
296
Avg Comments
On Instagram, Detroit Free Press is a verified Media/news company brand based in United States with an audience of 223K. Detroit Free Press has shared 9,224 posts to date, currently around 46 posts a week. Typical posts draw 296 likes and 26 comments, putting engagement at 0.14%.
Detroitfreepress shows up in the InstME index as a Media/news company account, 223K followers, 9,224 posts.
Detroitfreepress's engagement rate of 0.14% places it in the bottom 13% within the 100K–1M followers cohort tracked by InstME.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
In recent weeks Detroitfreepress has kept to about 46 posts per week, more than one per day.
Detroitfreepress scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Detroitfreepress follows only 652 accounts while being followed by 223K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$780–$1,400
Based on 223K followers and a 0.14% engagement rate, a single sponsored post by Detroitfreepress is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Detroitfreepress | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 296 | 2,985 |
| Average comments | 26 | 73 |
| Posts per week | 46.3 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Detroitfreepress | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.86% |
| Average likes | 296 | 2,003 |
| Average comments | 26 | 56 |
| Posts per week | 46.3 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Detroit Free Press is a verified media/news company brand based in United States on Instagram, with 223K followers.
Detroit Free Press posts on Instagram as @detroitfreepress.
Detroit Free Press has 223,022 followers on Instagram (223K) as of Mar 25, 2026.
Detroit Free Press's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Detroit Free Press average 296 likes and 26 comments.
Detroit Free Press posts about 46 times per week on average.
InstME's audience-quality analysis estimates about 10% of Detroit Free Press's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Detroit Free Press is registered as a business account on Instagram and is verified.
Detroit Free Press is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 9,224 posts.
9,224
26
Posts / Week
46.3
Growth Score
2.8 / 100
ER Rank
13th
0.18%
Detroit Free Press's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Detroit Free Press carries the blue verified badge on Instagram.
A sponsored post from Detroit Free Press is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
