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Followers
24.3K
Following
987
Total Posts
Engagement Rate
0.78%
Avg Likes
182
Avg Comments
Destroy or Die is a verified Automotive brand on Instagram based in United Kingdom, tracked in the InstME index with 24.3K followers. The account has published 2,526 posts, currently around 4 posts a week. Typical posts draw 182 likes and 9 comments, putting engagement at 0.78%.
Destroyordie has built an audience of 24.3K followers on Instagram over 2,526 posts as an Automotive account.
Among 3,742 Automotive accounts with 10K–100K followers in the InstME index, Destroyordie's 0.78% engagement rate comes in below the median of 1.3%.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Lately Destroyordie has been publishing about 4 posts per week.
Estimated sponsored-post value
$85–$160
Based on 24.3K followers and a 0.78% engagement rate, a single sponsored post by Destroyordie is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Destroyordie | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.3% |
| Average likes | 182 | 330 |
| Average comments | 9 | 12 |
| Posts per week | 4.23 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Destroyordie | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.93% |
| Average likes | 182 | 250 |
| Average comments | 9 | 11 |
| Posts per week | 4.23 | 1.1 |
Median values from 137 Automotive accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Destroy or Die is a verified automotive brand based in United Kingdom on Instagram, with 24.3K followers.
Destroy or Die posts on Instagram as @destroyordie.
Destroy or Die has 24,304 followers on Instagram (24.3K) as of Jul 9, 2026.
Destroy or Die's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Destroy or Die average 182 likes and 9 comments.
Destroy or Die posts about 4 times per week on average.
Destroy or Die is registered as a business account on Instagram and is verified.
Destroy or Die is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,526 posts.
Destroy or Die's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,526
9
Posts / Week
4.23
Growth Score
15.6 / 100
Follower Ratio
24.6×
39.6K
Engagement
0.4%
Yes. Destroy or Die carries the blue verified badge on Instagram.
A sponsored post from Destroy or Die is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
