@
Brand
Official Instagram of Tourism New Brunswick. You’re invited to share your pics with #ExploreNB. En Français: @explorenbfr
lnk.bio/destinationnbAudience
Browse top profilesFollowers
78.2K
Following
1.9K
Total Posts
Engagement & Performance
Engagement Rate
0.23%
Avg Likes
177
Avg Comments
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Data last updated: Jul 9, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
