Reaching 78.2K followers on Instagram, Tourism New Brunswick #ExploreNB is a verified business account based in United States. The account has published 3,824 posts, currently around 3 posts a week. Engagement runs at 0.23%, or about 177 likes and 2 comments per post.
Destinationnb shows up in the InstME index as a business account, 78.2K followers, 3,824 posts.
Posts by Destinationnb tend to gather 177 likes and 2 comments, about one interaction per 438 followers.
At one comment per 88 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Destinationnb has published about 3 posts per week.
Estimated sponsored-post value
$270–$510
Based on 78.2K followers and a 0.23% engagement rate, a single sponsored post by Destinationnb is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Destinationnb | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.45% |
| Average likes | 177 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Destinationnb | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.9% |
| Average likes | 177 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 3.23 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Tourism New Brunswick #ExploreNB is a verified Instagram brand based in United States on Instagram, with 78.2K followers.
Tourism New Brunswick #ExploreNB posts on Instagram as @destinationnb.
Tourism New Brunswick #ExploreNB has 78,156 followers on Instagram (78.2K) as of Jul 9, 2026.
Tourism New Brunswick #ExploreNB's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by Tourism New Brunswick #ExploreNB average 177 likes and 2 comments.
Tourism New Brunswick #ExploreNB posts about 3 times per week on average.
Tourism New Brunswick #ExploreNB is registered as a business account on Instagram and is verified.
Official Instagram of Tourism New Brunswick. You’re invited to share your pics with #ExploreNB. En Français: @explorenbfr
Total Posts
3,824
Avg Comments
2
Engagement
0.7%
Tourism New Brunswick #ExploreNB's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Tourism New Brunswick #ExploreNB carries the blue verified badge on Instagram.
A sponsored post from Tourism New Brunswick #ExploreNB is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
