The world's leading museum devoted to contemporary design in every form.
Outreach This Creator For FreeFollowers
611.3K
Following
782
Total Posts
Engagement Rate
0.06%
Avg Likes
390
Avg Comments
the Design Museum is a verified Museum brand based in United Kingdom, with 611.3K followers on Instagram. the Design Museum has shared 5,628 posts to date, currently around 8 posts a week. Posts average 390 likes and 4 comments, an engagement rate of 0.06%.
Designmuseum's Instagram presence spans 5,628 posts and 611.3K followers, profiling it as a Museum account.
Among accounts with 100K–1M followers, Designmuseum's 0.06% engagement rate sits in the bottom 7%.
At one comment per 99 likes, the ratio points to an audience that mostly engages through likes.
Designmuseum keeps a posting cadence of about 8 posts per week, more than one per day.
Quality checks give Designmuseum 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Designmuseum follows only 782 accounts while being followed by 611.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$4,000
Based on 611.3K followers and a 0.06% engagement rate, a single sponsored post by Designmuseum is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Museum
| Metric | Designmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 390 | 2,985 |
| Average comments | 4 | 73 |
| Posts per week | 8.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Designmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.72% |
| Average likes | 390 | 1,651 |
| Average comments | 4 | 45 |
| Posts per week | 8.42 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
the Design Museum is a verified museum brand based in United Kingdom on Instagram, with 611.3K followers.
the Design Museum posts on Instagram as @designmuseum.
the Design Museum has 611,258 followers on Instagram (611.3K) as of Jul 9, 2026.
the Design Museum's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by the Design Museum average 390 likes and 4 comments.
the Design Museum posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of the Design Museum's followers are low-quality or inactive, giving an audience-quality score of 76/100.
the Design Museum is registered as a business account on Instagram and is verified.
the Design Museum is categorized as a museum account in the InstME index, based on the profile's bio and Instagram category across 5,628 posts.
5,628
4
Posts / Week
8.42
Growth Score
1.2 / 100
ER Rank
7th
637.6K
Engagement
0.06%
the Design Museum's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. the Design Museum carries the blue verified badge on Instagram.
A sponsored post from the Design Museum is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
