🐎🌹🏆 Nonprofit in Louisville on a mission to ENGAGE, EDUCATE & EXCITE everyone about the Kentucky Derby and celebrate !
Followers
39K
Following
2.6K
Total Posts
Engagement Rate
0.36%
Avg Likes
135
Avg Comments
Reaching 39K followers on Instagram, Kentucky Derby Museum is a verified Educación brand. The account has published 4,001 posts, currently less than one post a week. Engagement runs at 0.36%, or about 135 likes and 4 comments per post.
Derbymuseum's Instagram presence spans 4,001 posts and 39K followers, profiling it as an Educación account.
Derbymuseum's posts draw around 135 likes and 4 comments each, close to one interaction for every 281 followers.
At one comment per 31 likes, the ratio points to a healthy amount of conversation.
On average, Derbymuseum's video content earns 113.8 views.
Derbymuseum keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$140–$250
Based on 39K followers and a 0.36% engagement rate, a single sponsored post by Derbymuseum is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Educación
| Metric | Derbymuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.45% |
| Average likes | 135 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 0.28 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Kentucky Derby Museum is a verified educación brand on Instagram, with 39K followers.
Kentucky Derby Museum posts on Instagram as @derbymuseum.
Kentucky Derby Museum has 38,994 followers on Instagram (39K) as of Apr 7, 2026.
Kentucky Derby Museum's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Kentucky Derby Museum average 135 likes and 4 comments.
Kentucky Derby Museum posts less than once a week on average.
Kentucky Derby Museum is registered as a business account on Instagram and is verified.
Kentucky Derby Museum is categorized as an educación account in the InstME index, based on the profile's bio and Instagram category across 4,001 posts.
Yes. Kentucky Derby Museum carries the blue verified badge on Instagram.
4,001
4
Avg Views
114
Posts / Week
0.28
Growth Score
7.2 / 100
29.4K
Engagement
1.08%
A sponsored post from Kentucky Derby Museum is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
