High-performance gear without the premium price tag
Followers
48.8K
Following
1.2K
Total Posts
Engagement Rate
0.13%
Avg Likes
59
Avg Comments
Decathlon America runs a verified Outdoor & Sporting Goods Company brand account with 48.8K followers on Instagram. The account has published 2,153 posts, currently around 1 post a week. Posts average 59 likes and 4 comments, an engagement rate of 0.13%.
Decathlonusa is an Outdoor & Sporting Goods Company account whose 2,153 posts have grown a following of 48.8K on Instagram.
Decathlonusa's average post pulls 59 likes and 4 comments, roughly one interaction per 775 followers.
Comments arrive at about one per 14 likes, a sign of an unusually discussion-heavy audience.
Decathlonusa's videos average 55K views, about 1.1× its follower count, so content routinely reaches well past current followers.
Decathlonusa's output runs to about one post per week.
Estimated sponsored-post value
$170–$320
Based on 48.8K followers and a 0.13% engagement rate, a single sponsored post by Decathlonusa is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Decathlonusa | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.45% |
| Average likes | 59 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Decathlon America is a verified outdoor & sporting goods company brand on Instagram, with 48.8K followers.
Decathlon America posts on Instagram as @decathlonusa.
Decathlon America has 48,844 followers on Instagram (48.8K) as of Jul 16, 2026.
Decathlon America's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Decathlon America average 59 likes and 4 comments.
Decathlon America posts about 1 time per week on average.
Decathlon America is registered as a business account on Instagram and is verified.
Decathlon America is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 2,153 posts.
Yes. Decathlon America carries the blue verified badge on Instagram.
2,153
4
Avg Views
55,016
Posts / Week
1
Growth Score
2.6 / 100
Engagement
0.24%
A sponsored post from Decathlon America is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
