de Buyer, handmade in France since 1830 🇫🇷 Premium, ethically sourced cookware and bakeware for pros and at-home chefs 🍳
Outreach This Creator For FreeFollowers
30.4K
Following
519
Total Posts
Engagement Rate
0.16%
Avg Likes
46
Avg Comments
de Buyer USA Cookware is a Home & DIY brand based in France. The account has built 30.4K followers on Instagram. To date de Buyer USA Cookware has posted 904 times, currently less than one post a week. Engagement runs at 0.16%, or about 46 likes and 4 comments per post.
The Home & DIY account Debuyerusa has posted 904 times on Instagram and drawn 30.4K followers.
Debuyerusa's 0.16% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Lately Debuyerusa has been publishing less than one post per week.
Audience-quality analysis puts Debuyerusa at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$110–$200
Based on 30.4K followers and a 0.16% engagement rate, a single sponsored post by Debuyerusa is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Debuyerusa | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.75% |
| Average likes | 46 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 0.11 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Debuyerusa | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.5% |
| Average likes | 46 | 347 |
| Average comments | 4 | 16 |
| Posts per week | 0.11 | 0.82 |
Median values from 1,812 accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
de Buyer USA Cookware is a home & diy brand based in France on Instagram, with 30.4K followers.
de Buyer USA Cookware posts on Instagram as @debuyerusa.
de Buyer USA Cookware has 30,437 followers on Instagram (30.4K) as of Jul 15, 2026.
de Buyer USA Cookware's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by de Buyer USA Cookware average 46 likes and 4 comments.
de Buyer USA Cookware posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of de Buyer USA Cookware's followers are low-quality or inactive, giving an audience-quality score of 70/100.
de Buyer USA Cookware is registered as a business account on Instagram.
904
4
Posts / Week
0.11
Growth Score
3.2 / 100
ER Rank
14th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.23%
de Buyer USA Cookware is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 904 posts.
de Buyer USA Cookware's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from de Buyer USA Cookware is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
