Gymshark Creative Director Of Lifting @gymshark | 10% CODE “DAVID10” | 10% CODE “DAVID10”
Followers
5.9M
Following
573
Total Posts
Engagement Rate
11.25%
Avg Likes
660,335
Avg Comments
David Laid is a verified Fitness creator, with 5.9M followers on Instagram. The account posts mainly around fitness and tech topics. The account has published 707 posts, currently less than one post a week. Posts average 660,335 likes and 2,274 comments, an engagement rate of 11.25%.
Davidlaid's Instagram presence spans 707 posts and 5.9M followers, profiling it as a Fitness account.
For Fitness accounts with over 1M followers, Davidlaid's 11.25% engagement rate is in the top quarter (median: 2.02%), a read from 577 accounts in the InstME index.
At one comment per 290 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Davidlaid has published less than one post per week.
Davidlaid follows only 573 accounts while being followed by 5.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$82,000–$150,000
Based on 5.9M followers and a 11.25% engagement rate, a single sponsored post by Davidlaid is worth an estimated $82,000–$150,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Tech
| Metric | Davidlaid | Cohort median |
|---|---|---|
| Engagement rate | 11.25% | 2.02% |
| Average likes | 660,335 | 43,482 |
| Average comments | 2,274 | 547 |
| Posts per week | 0.34 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
David Laid is a verified fitness creator on Instagram, with 5.9M followers.
David Laid posts on Instagram as @davidlaid.
David Laid has 5,888,707 followers on Instagram (5.9M) as of Jul 15, 2026.
David Laid's engagement rate is 11.25%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.02%) for Fitness accounts with over 1M followers in the InstME index.
Posts by David Laid average 660,335 likes and 2,274 comments.
David Laid posts less than once a week on average.
David Laid is registered as a creator account on Instagram and is verified.
David Laid is categorized as a fitness and tech account in the InstME index, based on the profile's bio and Instagram category across 707 posts.
Yes. David Laid carries the blue verified badge on Instagram.
707
2,274
Posts / Week
0.34
Growth Score
100 / 100
Follower Ratio
10277.0×
Engagement
0.2%
A sponsored post from David Laid is estimated at $82,000 to $150,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
