Life is tough. Our socks are tougher.
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232K
Following
1.3K
Total Posts
Engagement Rate
0.36%
Avg Likes
822
Avg Comments
Darn Tough Socks runs a verified business account account with 232K followers on Instagram. The account has published 2,322 posts, currently around 2 posts a week. Engagement runs at 0.36%, or about 822 likes and 13 comments per post.
Counting 232K followers and 2,322 posts, Darntoughvermont sits in the InstME index as a business account.
Across recent posts, Darntoughvermont picks up 822 likes and 13 comments on average, one interaction per 278 followers.
Followers weigh in with a comment about every 63 likes, an audience that mostly engages through likes.
Posting frequency for Darntoughvermont sits at about 2 posts per week.
With 232K followers but only 1,326 accounts followed back, Darntoughvermont shows the ratio of a well-established account.
Estimated sponsored-post value
$810–$1,500
Based on 232K followers and a 0.36% engagement rate, a single sponsored post by Darntoughvermont is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Darntoughvermont | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.25% |
| Average likes | 822 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 2.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Darn Tough Socks is a verified Instagram brand on Instagram, with 232K followers.
Darn Tough Socks posts on Instagram as @darntoughvermont.
Darn Tough Socks has 232,041 followers on Instagram (232K) as of Jul 15, 2026.
Darn Tough Socks's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Darn Tough Socks average 822 likes and 13 comments.
Darn Tough Socks posts about 2 times per week on average.
Darn Tough Socks is registered as a business account on Instagram and is verified.
Yes. Darn Tough Socks carries the blue verified badge on Instagram.
A sponsored post from Darn Tough Socks is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,322
13
Posts / Week
2.39
Growth Score
7.2 / 100
Follower Ratio
175.0×
Engagement
0.44%
