Since 1954, DW is the #1 award-winning Black newsroom in North Texas!
Reaching 21.2K followers on Instagram, The Dallas Weekly is a verified News & media website brand based in United States. The Dallas Weekly has shared 6,124 posts to date, currently less than one post a week. Engagement runs at 0.07%, or about 7 likes and 8 comments per post.
Dallasweekly's Instagram presence spans 6,124 posts and 21.2K followers, profiling it as a News & media website account.
A post from Dallasweekly usually lands 7 likes and 8 comments, near one interaction for every 1,414 followers.
Dallasweekly's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$74–$140
Based on 21.2K followers and a 0.07% engagement rate, a single sponsored post by Dallasweekly is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Dallasweekly | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 7 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.91 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dallasweekly | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.9% |
| Average likes | 7 | 193 |
| Average comments | 8 | 10 |
| Posts per week | 0.91 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Dallas Weekly is a verified news & media website brand based in United States on Instagram, with 21.2K followers.
The Dallas Weekly posts on Instagram as @dallasweekly.
The Dallas Weekly has 21,217 followers on Instagram (21.2K) as of Jul 11, 2026.
The Dallas Weekly's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by The Dallas Weekly average 7 likes and 8 comments.
The Dallas Weekly posts less than once a week on average.
The Dallas Weekly is registered as a business account on Instagram and is verified.
The Dallas Weekly is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 6,124 posts.
The Dallas Weekly's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
8
Engagement
0.03%
Yes. The Dallas Weekly carries the blue verified badge on Instagram.
A sponsored post from The Dallas Weekly is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
