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Dag Heward-Mills is a verified business account on Instagram, tracked in the InstME index with 352.2K followers. To date Dag Heward-Mills has posted 4,549 times, currently less than one post a week. Posts average 1,021 likes and 10 comments, an engagement rate of 0.29%.
As a business account, Daghmills reaches 352.2K followers on Instagram across 4,549 published posts.
Benchmarked against accounts with 100Kโ1M followers, the 0.29% engagement rate Daghmills posts is in the bottom 25%.
Comments arrive at about one per 102 likes, a sign of an audience that mostly engages through likes.
Daghmills's videos average 14.9K views per post.
Daghmills maintains a rhythm of less than one post per week.
Audience-quality analysis puts Daghmills at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 16 others against 352.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200โ$2,300
Based on 352.2K followers and a 0.29% engagement rate, a single sponsored post by Daghmills is worth an estimated $1,200โ$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.| Metric | Daghmills | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.25% |
| Average likes | 1,021 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 0.39 | 0.74 |
Median values from 44,975 accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Dag Heward-Mills is a verified Instagram brand on Instagram, with 352.2K followers.
Dag Heward-Mills posts on Instagram as @daghmills.
Dag Heward-Mills has 352,170 followers on Instagram (352.2K) as of Aug 9, 2026.
Dag Heward-Mills's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by Dag Heward-Mills average 1,021 likes and 10 comments.
Dag Heward-Mills posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Dag Heward-Mills's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Dag Heward-Mills is registered as a business account on Instagram and is verified.
Yes. Dag Heward-Mills carries the blue verified badge on Instagram.
Total Posts
4,549
Avg Comments
10
Engagement
8.1%
A sponsored post from Dag Heward-Mills is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
