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19.5M
Following
229
Total Posts
Engagement Rate
0.5%
Avg Likes
95,857
Avg Comments
KIRK runs a verified Record label brand account with 19.5M followers on Instagram. KIRK has shared 358 posts to date, currently around 1 post a week. Engagement runs at 0.5%, or about 95,857 likes and 1,664 comments per post.
Counting 19.5M followers and 358 posts, Dababy sits in the InstME index as a Record label account.
Across recent posts, Dababy picks up 95,857 likes and 1,664 comments on average, one interaction per 200 followers.
Followers weigh in with a comment about every 58 likes, a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 19.5M followers but only 229 accounts followed back, Dababy shows the ratio of a well-established account.
Estimated sponsored-post value
$68,000–$130,000
Based on 19.5M followers and a 0.5% engagement rate, a single sponsored post by Dababy is worth an estimated $68,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Record label
| Metric | Dababy | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.02% |
| Average likes | 95,857 | 25,711 |
| Average comments | 1,664 | 376 |
| Posts per week | 1.34 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
KIRK is a verified record label brand on Instagram, with 19.5M followers.
KIRK posts on Instagram as @dababy.
KIRK has 19,484,499 followers on Instagram (19.5M) as of Jul 15, 2026.
KIRK's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers.
Posts by KIRK average 95,857 likes and 1,664 comments.
KIRK posts about 1 time per week on average.
KIRK is registered as a business account on Instagram and is verified.
KIRK is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 358 posts.
Yes. KIRK carries the blue verified badge on Instagram.
A sponsored post from KIRK is estimated at $68,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
358
1,664
Posts / Week
1.34
Growth Score
10 / 100
Follower Ratio
85085.1×
Engagement
0.15%
