Centre for Design and Making Studios. Workshop. Coworking. Gallery. Events. Cafe. Retail. @browns.leith
Outreach This Creator For FreeFollowers
12.3K
Following
1K
Total Posts
Engagement Rate
0.7%
Avg Likes
81
Avg Comments
On Instagram, Custom Lane is an Art brand based in United Kingdom with an audience of 12.3K. To date Custom Lane has posted 526 times, currently around 1 post a week. Engagement runs at 0.7%, or about 81 likes and 5 comments per post.
Custom_lane shows up in the InstME index as an Art account, 12.3K followers, 526 posts.
For Art accounts with 10K–100K followers, Custom_lane's 0.7% engagement rate is below the median of 1.88%, a read from 16,888 accounts in the InstME index.
The audience comments once per 17 likes on average, an unusually discussion-heavy audience.
In recent weeks Custom_lane has kept to about one post per week.
Estimated sponsored-post value
$43–$80
Based on 12.3K followers and a 0.7% engagement rate, a single sponsored post by Custom_lane is worth an estimated $43–$80. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Custom_lane | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.88% |
| Average likes | 81 | 419 |
| Average comments | 5 | 25 |
| Posts per week | 1.12 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Custom_lane | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.97% |
| Average likes | 81 | 222 |
| Average comments | 5 | 13 |
| Posts per week | 1.12 | 0.75 |
Median values from 369 Art accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Custom Lane is a art brand based in United Kingdom on Instagram, with 12.3K followers.
Custom Lane posts on Instagram as @custom_lane.
Custom Lane has 12,289 followers on Instagram (12.3K) as of Aug 30, 2026.
Custom Lane's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is below the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by Custom Lane average 81 likes and 5 comments.
Custom Lane posts about 1 time per week on average.
Custom Lane is registered as a business account on Instagram.
Custom Lane is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 526 posts.
Custom Lane's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
526
5
Posts / Week
1.12
Growth Score
14 / 100
Last Post
6 days ago
Engagement
0.39%
A sponsored post from Custom Lane is estimated at $43 to $80. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
