Followers
37.5K
Following
297
Total Posts
Engagement Rate
12.64%
Avg Likes
4,645
Avg Comments
Cumberland Farms is a verified Convenience Store brand, with 37.5K followers on Instagram. The account has published 3,181 posts, currently less than one post a week. Posts average 4,645 likes and 98 comments, an engagement rate of 12.64%.
On Instagram, Cumberlandfarms runs a Convenience Store account that has published 3,181 posts and gathered 37.5K followers.
Among accounts with 10K–100K followers, Cumberlandfarms's 12.64% engagement rate sits in the top 11%.
The like-to-comment split is roughly 48 to one, indicating a healthy amount of conversation.
In recent weeks Cumberlandfarms has kept to less than one post per week.
Cumberlandfarms scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Cumberlandfarms follows only 297 accounts while being followed by 37.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$530–$980
Based on 37.5K followers and a 12.64% engagement rate, a single sponsored post by Cumberlandfarms is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Convenience Store
| Metric | Cumberlandfarms | Cohort median |
|---|---|---|
| Engagement rate | 12.64% | 1.45% |
| Average likes | 4,645 | 339 |
| Average comments | 98 | 18 |
| Posts per week | 0.22 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Cumberland Farms is a verified convenience store brand on Instagram, with 37.5K followers.
Cumberland Farms posts on Instagram as @cumberlandfarms.
Cumberland Farms has 37,516 followers on Instagram (37.5K) as of Jul 16, 2026.
Cumberland Farms's engagement rate is 12.64%, calculated from average likes and comments per post relative to followers.
Posts by Cumberland Farms average 4,645 likes and 98 comments.
Cumberland Farms posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Cumberland Farms's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Cumberland Farms is registered as a business account on Instagram and is verified.
Cumberland Farms is categorized as a convenience store account in the InstME index, based on the profile's bio and Instagram category across 3,181 posts.
3,181
98
Posts / Week
0.22
Growth Score
100 / 100
ER Rank
Top 11%
Engagement
6.13%
Yes. Cumberland Farms carries the blue verified badge on Instagram.
A sponsored post from Cumberland Farms is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
