On Instagram, 쿠쿠(CUCKOO) is a verified Home & DIY brand based in South Korea with an audience of 50.8K. 쿠쿠(CUCKOO) has shared 1,649 posts to date, currently around 5 posts a week. Typical posts draw 1,054 likes and 94 comments, putting engagement at 2.26%.
Tracked in the InstME index, Cuckoo_1978 is a Home & DIY account with 50.8K followers and a back catalogue of 1,649 posts.
Cuckoo_1978 records a 2.26% engagement rate, above the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
For roughly every 11 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Cuckoo_1978 has published about 5 posts per week.
Cuckoo_1978 keeps its following list short (6) relative to 50.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$400–$750
Based on 50.8K followers and a 2.26% engagement rate, a single sponsored post by Cuckoo_1978 is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in South Korea, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Cuckoo_1978 | Cohort median |
|---|---|---|
| Engagement rate | 2.26% | 0.75% |
| Average likes | 1,054 | 200 |
| Average comments | 94 | 9 |
| Posts per week | 4.87 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cuckoo_1978 | Cohort median |
|---|---|---|
| Engagement rate | 2.26% | 0.86% |
| Average likes | 1,054 | 205 |
| Average comments | 94 | 11 |
| Posts per week | 4.87 | 0.9 |
Median values from 581 accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
쿠쿠(CUCKOO) is a verified home & diy brand based in South Korea on Instagram, with 50.8K followers.
쿠쿠(CUCKOO) posts on Instagram as @cuckoo_1978.
쿠쿠(CUCKOO) has 50,773 followers on Instagram (50.8K) as of Sep 20, 2026.
쿠쿠(CUCKOO)'s engagement rate is 2.26%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by 쿠쿠(CUCKOO) average 1,054 likes and 94 comments.
쿠쿠(CUCKOO) posts about 5 times per week on average.
쿠쿠(CUCKOO) is registered as a business account on Instagram and is verified.
쿠쿠(CUCKOO) is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,649 posts.
Total Posts
1,649
Avg Comments
94
Engagement
0.12%
쿠쿠(CUCKOO)'s profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. 쿠쿠(CUCKOO) carries the blue verified badge on Instagram.
A sponsored post from 쿠쿠(CUCKOO) is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
