@
BrandDessert Shop
🍪 world's best desserts 🍰 unique flavors weekly 🍫 served fresh in our pink box 🧁 bringing people together 🇨🇦 @crumbl.ca 🇦🇺 @crumbl.au
www.crumbl.com/orderAudience
Browse top profilesFollowers
6.4M
Following
4
Total Posts
Engagement & Performance
Engagement Rate
0.36%
Avg Likes
22,737
Avg Comments
What the numbers say about @crumbl
With 6.4M followers across 3,034 posts, @crumbl is one of the Dessert Shop accounts tracked in the InstME index.
On average, @crumbl's posts earn 22,737 likes and 379 comments, about one interaction per 276 followers.
The comment-to-like ratio works out to one comment per 60 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 4 others against 6.4M followers — a ratio typical of established creators and brands.
@crumbl vs similar accounts
| Metric | @crumbl | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.04% |
| Average likes | 22,737 | 27,441 |
| Average comments | 379 | 386 |
| Posts per week | 0.23 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @crumbl's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @crumbl: (22,737 avg likes + 379 avg comments) ÷ 6,387,806 followers × 100 ≈ 0.36%.
Frequently asked questions about @crumbl
How many followers does @crumbl have?
@crumbl has 6,387,806 followers on Instagram (6.4M) as of Apr 23, 2026.
What is @crumbl's engagement rate?
@crumbl's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
How many likes does @crumbl average per post?
Posts by @crumbl average 22,737 likes and 379 comments.
How often does @crumbl post on Instagram?
@crumbl posts less than once a week on average.
Is @crumbl a business or creator account?
@crumbl is registered as a business account on Instagram and is verified.
