2023 NASCAR O’Reilly Auto Parts Series Champion | Driver of the #41 HaasTooling.com Chevrolet for
Followers
60.9K
Following
896
Total Posts
Engagement Rate
0.96%
Avg Likes
573
Avg Comments
Cole Custer is a verified Automotive brand based in United States. The account has built 60.9K followers on Instagram. The account posts mainly around automotive and fitness topics. Cole Custer has shared 1,236 posts to date, currently around 2 posts a week. Typical posts draw 573 likes and 11 comments, putting engagement at 0.96%.
The Automotive account Colecuster has posted 1,236 times on Instagram and drawn 60.9K followers.
Colecuster's 0.96% engagement rate is below the median of 1.3% among Automotive accounts with 10K–100K followers, measured across 3,742 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Lately Colecuster has been publishing about one post per week.
Estimated sponsored-post value
$210–$400
Based on 60.9K followers and a 0.96% engagement rate, a single sponsored post by Colecuster is worth an estimated $210–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Fitness
| Metric | Colecuster | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.3% |
| Average likes | 573 | 330 |
| Average comments | 11 | 12 |
| Posts per week | 1.7 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Colecuster | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.01% |
| Average likes | 573 | 256 |
| Average comments | 11 | 10 |
| Posts per week | 1.7 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Cole Custer is a verified automotive brand based in United States on Instagram, with 60.9K followers.
Cole Custer posts on Instagram as @colecuster.
Cole Custer has 60,935 followers on Instagram (60.9K) as of Jul 11, 2026.
Cole Custer's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Cole Custer average 573 likes and 11 comments.
Cole Custer posts about 2 times per week on average.
Cole Custer is registered as a business account on Instagram and is verified.
Cole Custer is categorized as an automotive and fitness account in the InstME index, based on the profile's bio and Instagram category across 1,236 posts.
Cole Custer's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,236
11
Posts / Week
1.7
Growth Score
19.2 / 100
Follower Ratio
68.0×
Engagement
2.22%
Yes. Cole Custer carries the blue verified badge on Instagram.
A sponsored post from Cole Custer is estimated at $210 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
