I’m quirky, be warned 🪩 Budget Home Renos + stories + normal stuff too + Relatable Normal person (ish)
Followers
243.7K
Following
1.3K
Total Posts
Engagement Rate
8.04%
Avg Likes
19,029
Avg Comments
CLOE | THOMSON | Your DIY BFF runs a verified Home & DIY creator account with 243.7K followers on Instagram. The account has published 1,849 posts, currently around 2 posts a week. Engagement runs at 8.04%, or about 19,029 likes and 570 comments per post.
As a Home & DIY account, Cloe.thomson reaches 243.7K followers on Instagram across 1,849 published posts.
Cloe.thomson's 8.04% engagement rate is in the top quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Followers weigh in with a comment about every 33 likes, a healthy amount of conversation.
Lately Cloe.thomson has been publishing about 2 posts per week.
The account follows just 1,323 others against 243.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,400–$6,300
Based on 243.7K followers and a 8.04% engagement rate, a single sponsored post by Cloe.thomson is worth an estimated $3,400–$6,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Cloe.thomson | Cohort median |
|---|---|---|
| Engagement rate | 8.04% | 0.63% |
| Average likes | 19,029 | 1,415 |
| Average comments | 570 | 30 |
| Posts per week | 2.39 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
CLOE | THOMSON | Your DIY BFF is a verified home & diy creator on Instagram, with 243.7K followers.
CLOE | THOMSON | Your DIY BFF posts on Instagram as @cloe.thomson.
CLOE | THOMSON | Your DIY BFF has 243,696 followers on Instagram (243.7K) as of Aug 31, 2026.
CLOE | THOMSON | Your DIY BFF's engagement rate is 8.04%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by CLOE | THOMSON | Your DIY BFF average 19,029 likes and 570 comments.
CLOE | THOMSON | Your DIY BFF posts about 2 times per week on average.
CLOE | THOMSON | Your DIY BFF is registered as a creator account on Instagram and is verified.
CLOE | THOMSON | Your DIY BFF is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,849 posts.
1,849
570
Posts / Week
2.39
Growth Score
100 / 100
Last Post
1 month ago
708.3K
Engagement
1.05%
Yes. CLOE | THOMSON | Your DIY BFF carries the blue verified badge on Instagram.
A sponsored post from CLOE | THOMSON | Your DIY BFF is estimated at $3,400 to $6,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
