Official page for the City of Redding, CA ☀️ ⤹ Tap below for important links.
Outreach This Creator For FreeCity of Redding is a Government organization brand on Instagram based in United States, tracked in the InstME index with 12.2K followers. The account has published 1,506 posts, currently around 7 posts a week. Engagement runs at 4.89%, or about 579 likes and 17 comments per post.
Counting 12.2K followers and 1,506 posts, Cityofredding sits in the InstME index as a Government organization account.
A 4.89% engagement rate leaves Cityofredding in the top 22% compared with accounts with 10K–100K followers.
The comment-to-like ratio works out to one comment per 34 likes, pointing to a healthy amount of conversation.
Cityofredding's output runs to about 7 posts per week, more than one per day.
On audience quality, Cityofredding lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$320
Based on 12.2K followers and a 4.89% engagement rate, a single sponsored post by Cityofredding is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Government organization
| Metric | Cityofredding | Cohort median |
|---|---|---|
| Engagement rate | 4.89% | 1.45% |
| Average likes | 579 | 339 |
| Average comments | 17 | 18 |
| Posts per week | 7.01 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cityofredding | Cohort median |
|---|---|---|
| Engagement rate | 4.89% | 0.9% |
| Average likes | 579 | 193 |
| Average comments | 17 | 10 |
| Posts per week | 7.01 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
City of Redding is a government organization brand based in United States on Instagram, with 12.2K followers.
City of Redding posts on Instagram as @cityofredding.
City of Redding has 12,204 followers on Instagram (12.2K) as of Jul 16, 2026.
City of Redding's engagement rate is 4.89%, calculated from average likes and comments per post relative to followers.
Posts by City of Redding average 579 likes and 17 comments.
City of Redding posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 5% of City of Redding's followers are low-quality or inactive, giving an audience-quality score of 94/100.
City of Redding is registered as a business account on Instagram.
City of Redding is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 1,506 posts.
Total Posts
1,506
Avg Comments
17
Engagement
12.59%
City of Redding's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from City of Redding is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
