@
Brand
Welcome to the City of Boston's official Instagram account. For links to our latest posts, visit boston.gov/instagram
boston.gov/instagram/Audience
Browse top profilesFollowers
148.3K
Following
125
Total Posts
Engagement & Performance
Engagement Rate
0.38%
Avg Likes
499
Avg Comments
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Data last updated: Apr 28, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
