🏙 All things urban | ✉️ bloomberg.com/newsletters | 🔗 Tap link to read
Outreach This Creator For FreeFollowers
114.9K
Following
20
Total Posts
Engagement Rate
0.17%
Avg Likes
190
Avg Comments
Bloomberg CityLab is a verified News & media website brand, with 114.9K followers on Instagram. Bloomberg CityLab has shared 3,675 posts to date, currently around 6 posts a week. Engagement runs at 0.17%, or about 190 likes and 2 comments per post.
Tracked in the InstME index, Citylab is a News & media website account with 114.9K followers and a back catalogue of 3,675 posts.
A post from Citylab usually lands 190 likes and 2 comments, near one interaction for every 598 followers.
The like-to-comment split is roughly 99 to one, indicating an audience that mostly engages through likes.
Citylab currently publishes about 6 posts per week.
Citylab keeps its following list short (20) relative to 114.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$400–$750
Based on 114.9K followers and a 0.17% engagement rate, a single sponsored post by Citylab is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Citylab | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.25% |
| Average likes | 190 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 5.89 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Bloomberg CityLab is a verified news & media website brand on Instagram, with 114.9K followers.
Bloomberg CityLab posts on Instagram as @citylab.
Bloomberg CityLab has 114,924 followers on Instagram (114.9K) as of Jul 15, 2026.
Bloomberg CityLab's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Bloomberg CityLab average 190 likes and 2 comments.
Bloomberg CityLab posts about 6 times per week on average.
Bloomberg CityLab is registered as a business account on Instagram and is verified.
Bloomberg CityLab is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 3,675 posts.
Yes. Bloomberg CityLab carries the blue verified badge on Instagram.
3,675
2
Posts / Week
5.89
Growth Score
3.4 / 100
Follower Ratio
5746.2×
2.5M
Engagement
0%
A sponsored post from Bloomberg CityLab is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
