Leading Washington Wine Since 1967 | ©2026 Tag us | #chateaustemichelle Woodinville, WA 98072
Followers
81K
Following
773
Total Posts
Engagement Rate
0.1%
Avg Likes
77
Avg Comments
On Instagram, Chateau Ste. Michelle Winery is a verified business account with an audience of 81K. To date Chateau Ste. Michelle Winery has posted 1,507 times, currently around 6 posts a week. Typical posts draw 77 likes and 5 comments, putting engagement at 0.1%.
Chateaustemichelle shows up in the InstME index as a business account, 81K followers, 1,507 posts.
Chateaustemichelle's engagement rate of 0.1% places it in the bottom 5% within the 10K–100K followers cohort tracked by InstME.
The like-to-comment split is roughly 16 to one, indicating an unusually discussion-heavy audience.
Chateaustemichelle keeps a posting cadence of about 6 posts per week.
InstME's audience-quality checks score Chateaustemichelle at 64/100, with an estimated 30% low-quality or inactive followers, a solid result.
Chateaustemichelle follows only 773 accounts while being followed by 81K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$280–$530
Based on 81K followers and a 0.1% engagement rate, a single sponsored post by Chateaustemichelle is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Chateaustemichelle | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.45% |
| Average likes | 77 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 6.02 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Chateau Ste. Michelle Winery is a verified Instagram brand on Instagram, with 81K followers.
Chateau Ste. Michelle Winery posts on Instagram as @chateaustemichelle.
Chateau Ste. Michelle Winery has 81,029 followers on Instagram (81K) as of Apr 23, 2026.
Chateau Ste. Michelle Winery's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Chateau Ste. Michelle Winery average 77 likes and 5 comments.
Chateau Ste. Michelle Winery posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 30% of Chateau Ste. Michelle Winery's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Chateau Ste. Michelle Winery is registered as a business account on Instagram and is verified.
1,507
5
Posts / Week
6.02
Growth Score
2 / 100
ER Rank
5th
242.6K
Engagement
0.01%
Yes. Chateau Ste. Michelle Winery carries the blue verified badge on Instagram.
A sponsored post from Chateau Ste. Michelle Winery is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
