Welcome to the playful side of toilet paper. We believe everyone should ! 💩🧻🚽
Followers
53.5K
Following
290
Total Posts
Engagement Rate
0.29%
Avg Likes
139
Avg Comments
On Instagram, Charmin is a verified Grocery & Convenience Stores brand with an audience of 53.5K. The account has published 417 posts, currently around 3 posts a week. Typical posts draw 139 likes and 15 comments, putting engagement at 0.29%.
On Instagram, Charmin runs a Grocery & Convenience Stores account that has published 417 posts and gathered 53.5K followers.
A typical post by Charmin collects about 139 likes and 15 comments, roughly one interaction for every 348 followers.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Charmin's videos draw about 23.3K views each, around 44% of its followers per post.
Charmin currently publishes about 3 posts per week.
Charmin follows only 290 accounts while being followed by 53.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$190–$350
Based on 53.5K followers and a 0.29% engagement rate, a single sponsored post by Charmin is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Grocery & Convenience Stores
| Metric | Charmin | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.45% |
| Average likes | 139 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 3.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Charmin is a verified grocery & convenience stores brand on Instagram, with 53.5K followers.
Charmin has 53,482 followers on Instagram (53.5K) as of Apr 9, 2026.
Charmin's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by Charmin average 139 likes and 15 comments.
Charmin posts about 3 times per week on average.
Charmin is registered as a business account on Instagram and is verified.
Charmin is categorized as a grocery & convenience stores account in the InstME index, based on the profile's bio and Instagram category across 417 posts.
Yes. Charmin carries the blue verified badge on Instagram.
A sponsored post from Charmin is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
417
15
Avg Views
23,277
Posts / Week
3.23
Growth Score
5.8 / 100
Engagement
0.06%
