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Followers
118.2K
Following
42
Total Posts
Engagement Rate
0.11%
Avg Likes
123
Avg Comments
Charles Schwab is a verified Financial service brand based in United States, with 118.2K followers on Instagram. Charles Schwab has shared 487 posts to date, currently around 8 posts a week. Engagement runs at 0.11%, or about 123 likes and 3 comments per post.
Charlesschwab shows up in the InstME index as a Financial service account, 118.2K followers, 487 posts.
Charlesschwab's 0.11% engagement rate ranks in the bottom 12% among accounts with 100K–1M followers in the InstME index.
The like-to-comment split is roughly 42 to one, indicating a healthy amount of conversation.
Over recent weeks, Charlesschwab has published about 8 posts per week, more than one per day.
InstME's audience-quality checks score Charlesschwab at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Charlesschwab follows only 42 accounts while being followed by 118.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$410–$770
Based on 118.2K followers and a 0.11% engagement rate, a single sponsored post by Charlesschwab is worth an estimated $410–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Financial service
| Metric | Charlesschwab | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 123 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 7.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Charlesschwab | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.86% |
| Average likes | 123 | 2,003 |
| Average comments | 3 | 56 |
| Posts per week | 7.61 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Charles Schwab is a verified financial service brand based in United States on Instagram, with 118.2K followers.
Charles Schwab posts on Instagram as @charlesschwab.
Charles Schwab has 118,227 followers on Instagram (118.2K) as of Jul 15, 2026.
Charles Schwab's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Charles Schwab average 123 likes and 3 comments.
Charles Schwab posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of Charles Schwab's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Charles Schwab is registered as a business account on Instagram and is verified.
Charles Schwab is categorized as a financial service account in the InstME index, based on the profile's bio and Instagram category across 487 posts.
487
3
Posts / Week
7.61
Growth Score
2.2 / 100
ER Rank
12th
Engagement
0.32%
Charles Schwab's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Charles Schwab carries the blue verified badge on Instagram.
A sponsored post from Charles Schwab is estimated at $410 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
