Your source for original reporting and trusted news
Followers
3.2M
Following
287
Total Posts
Engagement Rate
1.33%
Avg Likes
40,963
Avg Comments
CBS News runs a verified Media/news company brand account based in United States with 3.2M followers on Instagram. CBS News has shared 73,916 posts to date, currently around 25 posts a week. Engagement runs at 1.33%, or about 40,963 likes and 1,840 comments per post.
As a Media/news company account, Cbsnews reaches 3.2M followers on Instagram across 73,916 published posts.
Each post from Cbsnews averages 40,963 likes and 1,840 comments, or about one interaction per 75 followers.
Comments arrive at about one per 22 likes, a sign of a healthy amount of conversation.
Cbsnews's output runs to about 25 posts per week, more than one per day.
The account follows just 287 others against 3.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$15,000–$28,000
Based on 3.2M followers and a 1.33% engagement rate, a single sponsored post by Cbsnews is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Cbsnews | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 1.02% |
| Average likes | 40,963 | 25,711 |
| Average comments | 1,840 | 376 |
| Posts per week | 25.25 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cbsnews | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 0.81% |
| Average likes | 40,963 | 19,158 |
| Average comments | 1,840 | 344 |
| Posts per week | 25.25 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
CBS News is a verified media/news company brand based in United States on Instagram, with 3.2M followers.
CBS News posts on Instagram as @cbsnews.
CBS News has 3,213,330 followers on Instagram (3.2M) as of Jul 15, 2026.
CBS News's engagement rate is 1.33%, calculated from average likes and comments per post relative to followers.
Posts by CBS News average 40,963 likes and 1,840 comments.
CBS News posts about 25 times per week on average.
CBS News is registered as a business account on Instagram and is verified.
CBS News is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 73,916 posts.
CBS News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
73,916
1,840
Posts / Week
25.25
Growth Score
26.6 / 100
Follower Ratio
11196.3×
0.18%
Yes. CBS News carries the blue verified badge on Instagram.
A sponsored post from CBS News is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
