Curating the now and next in weddings Your source for wedding inspiration, trends + planning For pros → Our plus one →
Followers
689.1K
Following
1.2K
Total Posts
Engagement Rate
0.08%
Avg Likes
514
Avg Comments
Carats & Cake | The Wedding Source is a verified Media brand. The account has built 689.1K followers on Instagram. To date Carats & Cake | The Wedding Source has posted 10,644 times, currently less than one post a week. Engagement runs at 0.08%, or about 514 likes and 31 comments per post.
Caratsandcake has built an audience of 689.1K followers on Instagram over 10,644 posts as a Media account.
Caratsandcake's average post pulls 514 likes and 31 comments, roughly one interaction per 1,265 followers.
Comments arrive at about one per 17 likes, a sign of an unusually discussion-heavy audience.
Caratsandcake maintains a rhythm of less than one post per week.
The account follows just 1,164 others against 689.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,400–$4,500
Based on 689.1K followers and a 0.08% engagement rate, a single sponsored post by Caratsandcake is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media
| Metric | Caratsandcake | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 514 | 2,985 |
| Average comments | 31 | 73 |
| Posts per week | 0.78 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Carats & Cake | The Wedding Source is a verified media brand on Instagram, with 689.1K followers.
Carats & Cake | The Wedding Source posts on Instagram as @caratsandcake.
Carats & Cake | The Wedding Source has 689,109 followers on Instagram (689.1K) as of Apr 24, 2026.
Carats & Cake | The Wedding Source's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Carats & Cake | The Wedding Source average 514 likes and 31 comments.
Carats & Cake | The Wedding Source posts less than once a week on average.
Carats & Cake | The Wedding Source is registered as a business account on Instagram and is verified.
Carats & Cake | The Wedding Source is categorized as a media account in the InstME index, based on the profile's bio and Instagram category across 10,644 posts.
10,644
31
Posts / Week
0.78
Growth Score
1.6 / 100
Follower Ratio
592.0×
Engagement
0.12%
Yes. Carats & Cake | The Wedding Source carries the blue verified badge on Instagram.
A sponsored post from Carats & Cake | The Wedding Source is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
