Intelligence. Independence. Irreverence. Link in bio 👇
Outreach This Creator For FreeFollowers
1.2M
Following
592
Total Posts
Engagement Rate
17.96%
Avg Likes
216,208
Avg Comments
Car and Driver runs a verified Automotive brand account with 1.2M followers on Instagram. The account has published 9,713 posts, currently less than one post a week. Typical posts draw 216,208 likes and 2,217 comments, putting engagement at 17.96%.
The Automotive account Caranddriver has posted 9,713 times on Instagram and drawn 1.2M followers.
Among 286 Automotive accounts with over 1M followers in the InstME index, Caranddriver's 17.96% engagement rate comes in in the top quarter (median: 0.76%).
One comment lands for every 98 likes, which reads as an audience that mostly engages through likes.
Lately Caranddriver has been publishing less than one post per week.
The account follows just 592 others against 1.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$17,000–$32,000
Based on 1.2M followers and a 17.96% engagement rate, a single sponsored post by Caranddriver is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Caranddriver | Cohort median |
|---|---|---|
| Engagement rate | 17.96% | 0.76% |
| Average likes | 216,208 | 16,549 |
| Average comments | 2,217 | 231 |
| Posts per week | 0.64 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Car and Driver is a verified automotive brand on Instagram, with 1.2M followers.
Car and Driver posts on Instagram as @caranddriver.
Car and Driver has 1,216,390 followers on Instagram (1.2M) as of Jul 9, 2026.
Car and Driver's engagement rate is 17.96%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.76%) for Automotive accounts with over 1M followers in the InstME index.
Posts by Car and Driver average 216,208 likes and 2,217 comments.
Car and Driver posts less than once a week on average.
Car and Driver is registered as a business account on Instagram and is verified.
Car and Driver is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 9,713 posts.
Yes. Car and Driver carries the blue verified badge on Instagram.
9,713
2,217
Posts / Week
0.64
Growth Score
100 / 100
Follower Ratio
2054.7×
Engagement
0.27%
A sponsored post from Car and Driver is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
