At Capital One, we’re on a mission to change banking for good by offering great products, services and rewards to our customers.
Followers
353.2K
Following
59
Total Posts
Engagement Rate
0.78%
Avg Likes
2,732
Avg Comments
Reaching 353.2K followers on Instagram, Capital One is a verified Financial service brand based in United States. The account has published 1,013 posts, currently around 5 posts a week. Typical posts draw 2,732 likes and 32 comments, putting engagement at 0.78%.
With 353.2K followers across 1,013 posts, Capitalone is one of the Financial service accounts tracked in the InstME index.
A post from Capitalone usually lands 2,732 likes and 32 comments, near one interaction for every 128 followers.
For roughly every 87 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Capitalone has kept to about 5 posts per week.
Capitalone keeps its following list short (59) relative to 353.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,300
Based on 353.2K followers and a 0.78% engagement rate, a single sponsored post by Capitalone is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Financial service
| Metric | Capitalone | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.25% |
| Average likes | 2,732 | 2,985 |
| Average comments | 32 | 73 |
| Posts per week | 5.32 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Capitalone | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.86% |
| Average likes | 2,732 | 2,003 |
| Average comments | 32 | 56 |
| Posts per week | 5.32 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Capital One is a verified financial service brand based in United States on Instagram, with 353.2K followers.
Capital One posts on Instagram as @capitalone.
Capital One has 353,178 followers on Instagram (353.2K) as of Jul 9, 2026.
Capital One's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by Capital One average 2,732 likes and 32 comments.
Capital One posts about 5 times per week on average.
Capital One is registered as a business account on Instagram and is verified.
Capital One is categorized as a financial service account in the InstME index, based on the profile's bio and Instagram category across 1,013 posts.
Capital One's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,013
32
Posts / Week
5.32
Growth Score
15.6 / 100
Follower Ratio
5986.1×
Engagement
0.12%
Yes. Capital One carries the blue verified badge on Instagram.
A sponsored post from Capital One is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
