Followers
1.4M
Following
619
Total Posts
Engagement Rate
0.72%
Avg Likes
9,935
Avg Comments
Reaching 1.4M followers on Instagram, Callumwilson is a verified Fitness brand. The account has published 336 posts, currently less than one post a week. Engagement runs at 0.72%, or about 9,935 likes and 39 comments per post.
Callumwilson shows up in the InstME index as a Fitness account, 1.4M followers, 336 posts.
For Fitness accounts with over 1M followers, Callumwilson's 0.72% engagement rate is below the median of 2.02%, a read from 577 accounts in the InstME index.
Followers leave about one comment for every 256 likes, an audience that mostly engages through likes.
Callumwilson's recent cadence works out to less than one post per week.
Callumwilson follows only 619 accounts while being followed by 1.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,900–$9,000
Based on 1.4M followers and a 0.72% engagement rate, a single sponsored post by Callumwilson is worth an estimated $4,900–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Callumwilson | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 2.02% |
| Average likes | 9,935 | 43,482 |
| Average comments | 39 | 547 |
| Posts per week | 0.67 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Callumwilson is a verified fitness brand on Instagram, with 1.4M followers.
Callumwilson has 1,389,865 followers on Instagram (1.4M) as of Jul 14, 2026.
Callumwilson's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Callumwilson average 9,935 likes and 39 comments.
Callumwilson posts less than once a week on average.
Callumwilson is registered as a business account on Instagram and is verified.
Callumwilson is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 336 posts.
Yes. Callumwilson carries the blue verified badge on Instagram.
A sponsored post from Callumwilson is estimated at $4,900 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
336
39
Posts / Week
0.67
Growth Score
14.4 / 100
Follower Ratio
2245.3×
Engagement
1.2%
