Video Editor ✂️ Cofounder: @digitalsword_ LA / NY / Nashville
CAL LAIRD is a verified Instagram creator, with 71.6K followers on Instagram. The account has published 667 posts, currently less than one post a week. Typical posts draw 3,162 likes and 37 comments, putting engagement at 4.47%.
With 71.6K followers across 667 posts, Callaird is one of the creator accounts tracked in the InstME index.
Typical engagement for Callaird runs to 3,162 likes and 37 comments a post, one interaction per 22 followers.
The audience comments once per 87 likes on average, an audience that mostly engages through likes.
Video posts from Callaird average 18.2K views, about 25% follower reach per post.
Callaird's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$1,000–$1,900
Based on 71.6K followers and a 4.47% engagement rate, a single sponsored post by Callaird is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Callaird | Cohort median |
|---|---|---|
| Engagement rate | 4.47% | 1.45% |
| Average likes | 3,162 | 339 |
| Average comments | 37 | 18 |
| Posts per week | 0.05 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
CAL LAIRD is a verified Instagram creator on Instagram, with 71.6K followers.
CAL LAIRD posts on Instagram as @callaird.
CAL LAIRD has 71,623 followers on Instagram (71.6K) as of Jul 13, 2026.
CAL LAIRD's engagement rate is 4.47%, calculated from average likes and comments per post relative to followers.
Posts by CAL LAIRD average 3,162 likes and 37 comments.
CAL LAIRD posts less than once a week on average.
CAL LAIRD is registered as a creator account on Instagram and is verified.
Yes. CAL LAIRD carries the blue verified badge on Instagram.
A sponsored post from CAL LAIRD is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
667
Avg Comments
37
Engagement
12.81%
