#BwayGoesWrong is playing WRONGER than ever at New World Stages! 👇 for tickets.
Outreach This Creator For FreeReaching 26.9K followers on Instagram, The Play That Goes Wrong is a business account. The account has published 1,201 posts, currently less than one post a week. Typical posts draw 11,838 likes and 26 comments, putting engagement at 44.1%.
Bwaygoeswrong shows up in the InstME index as a business account, 26.9K followers, 1,201 posts.
Bwaygoeswrong's engagement rate of 44.1% places it in the top 3% within the 10K–100K followers cohort tracked by InstME.
The like-to-comment split is roughly 464 to one, indicating an audience that mostly engages through likes.
Bwaygoeswrong's recent cadence works out to less than one post per week.
InstME's checks rate Bwaygoeswrong's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Bwaygoeswrong follows only 200 accounts while being followed by 26.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$380–$700
Based on 26.9K followers and a 44.1% engagement rate, a single sponsored post by Bwaygoeswrong is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bwaygoeswrong | Cohort median |
|---|---|---|
| Engagement rate | 44.1% | 1.45% |
| Average likes | 11,838 | 339 |
| Average comments | 26 | 18 |
| Posts per week | 0.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Play That Goes Wrong is a Instagram brand on Instagram, with 26.9K followers.
The Play That Goes Wrong posts on Instagram as @bwaygoeswrong.
The Play That Goes Wrong has 26,902 followers on Instagram (26.9K) as of Jul 16, 2026.
The Play That Goes Wrong's engagement rate is 44.1%, calculated from average likes and comments per post relative to followers.
Posts by The Play That Goes Wrong average 11,838 likes and 26 comments.
The Play That Goes Wrong posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Play That Goes Wrong's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Play That Goes Wrong is registered as a business account on Instagram.
Total Posts
1,201
Avg Comments
26
80.6K
Engagement
2.68%
A sponsored post from The Play That Goes Wrong is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
