London based record label and party series 🐄
Outreach This Creator For FreeButter Side Up is a business account, with 12.4K followers on Instagram. Butter Side Up has shared 475 posts to date, currently less than one post a week. Engagement runs at 8.06%, or about 951 likes and 45 comments per post.
On Instagram, Butter_side_up runs a business account that has published 475 posts and gathered 12.4K followers.
Posts by Butter_side_up tend to gather 951 likes and 45 comments, about one interaction per 12 followers.
Followers leave about one comment for every 21 likes, a healthy amount of conversation.
Butter_side_up's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$170–$320
Based on 12.4K followers and a 8.06% engagement rate, a single sponsored post by Butter_side_up is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Butter_side_up | Cohort median |
|---|---|---|
| Engagement rate | 8.06% | 1.45% |
| Average likes | 951 | 339 |
| Average comments | 45 | 18 |
| Posts per week | 0.19 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Butter Side Up is a Instagram brand on Instagram, with 12.4K followers.
Butter Side Up posts on Instagram as @butter_side_up.
Butter Side Up has 12,365 followers on Instagram (12.4K) as of Sep 3, 2026.
Butter Side Up's engagement rate is 8.06%, calculated from average likes and comments per post relative to followers.
Posts by Butter Side Up average 951 likes and 45 comments.
Butter Side Up posts less than once a week on average.
Butter Side Up is registered as a business account on Instagram.
A sponsored post from Butter Side Up is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
475
Avg Comments
45
37.1K
Engagement
0.62%