The daily media of record for the home industry, and the voice of authority for interior design professionals.
Outreach This Creator For FreeOn Instagram, Business of Home | BOH is a Home & DIY brand with an audience of 105.2K. Content spans home & diy and tech. The account has published 2,887 posts, currently around 4 posts a week. Engagement runs at 0.14%, or about 146 likes and 6 comments per post.
On Instagram, Businessofhome runs a Home & DIY account that has published 2,887 posts and gathered 105.2K followers.
For Home & DIY accounts with 100K–1M followers, Businessofhome's 0.14% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
Followers leave about one comment for every 24 likes, a healthy amount of conversation.
Businessofhome currently publishes about 4 posts per week.
Businessofhome follows only 573 accounts while being followed by 105.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$370–$680
Based on 105.2K followers and a 0.14% engagement rate, a single sponsored post by Businessofhome is worth an estimated $370–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Tech
| Metric | Businessofhome | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.63% |
| Average likes | 146 | 1,415 |
| Average comments | 6 | 30 |
| Posts per week | 4 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Business of Home | BOH is a home & diy brand on Instagram, with 105.2K followers.
Business of Home | BOH posts on Instagram as @businessofhome.
Business of Home | BOH has 105,209 followers on Instagram (105.2K) as of Jul 15, 2026.
Business of Home | BOH's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Business of Home | BOH average 146 likes and 6 comments.
Business of Home | BOH posts about 4 times per week on average.
Business of Home | BOH is registered as a business account on Instagram.
Business of Home | BOH is categorized as a home & diy and tech account in the InstME index, based on the profile's bio and Instagram category across 2,887 posts.
Total Posts
2,887
Avg Comments
6
Engagement
20%
A sponsored post from Business of Home | BOH is estimated at $370 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
