The daily media of record for the home industry, and the voice of authority for interior design professionals.
Outreach This Creator For FreeFollowers
105.2K
Following
573
Total Posts
Engagement Rate
0.14%
Avg Likes
146
Avg Comments
On Instagram, Business of Home | BOH is a Home & DIY brand with an audience of 105.2K. Content spans home & diy and tech. The account has published 2,887 posts, currently around 4 posts a week. Engagement runs at 0.14%, or about 146 likes and 6 comments per post.
On Instagram, Businessofhome runs a Home & DIY account that has published 2,887 posts and gathered 105.2K followers.
For Home & DIY accounts with 100K–1M followers, Businessofhome's 0.14% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
Followers leave about one comment for every 24 likes, a healthy amount of conversation.
Businessofhome currently publishes about 4 posts per week.
Businessofhome follows only 573 accounts while being followed by 105.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$370–$680
Based on 105.2K followers and a 0.14% engagement rate, a single sponsored post by Businessofhome is worth an estimated $370–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Tech
| Metric | Businessofhome | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.63% |
| Average likes | 146 | 1,415 |
| Average comments | 6 | 30 |
| Posts per week | 4 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Business of Home | BOH is a home & diy brand on Instagram, with 105.2K followers.
Business of Home | BOH posts on Instagram as @businessofhome.
Business of Home | BOH has 105,209 followers on Instagram (105.2K) as of Jul 15, 2026.
Business of Home | BOH's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Business of Home | BOH average 146 likes and 6 comments.
Business of Home | BOH posts about 4 times per week on average.
Business of Home | BOH is registered as a business account on Instagram.
Business of Home | BOH is categorized as a home & diy and tech account in the InstME index, based on the profile's bio and Instagram category across 2,887 posts.
2,887
6
Posts / Week
4
Growth Score
2.8 / 100
Follower Ratio
183.6×
Engagement
0.69%
A sponsored post from Business of Home | BOH is estimated at $370 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
