#WeRideTogether: For our people, our planet, our sport.
Followers
952.2K
Following
1.1K
Total Posts
Engagement Rate
0.35%
Avg Likes
3,259
Avg Comments
On Instagram, Burton is a verified Retail company brand based in United States with an audience of 952.2K. The account has published 4,351 posts, currently less than one post a week. Typical posts draw 3,259 likes and 42 comments, putting engagement at 0.35%.
On Instagram, Burton runs a Retail company account that has published 4,351 posts and gathered 952.2K followers.
Burton's posts draw around 3,259 likes and 42 comments each, close to one interaction for every 288 followers.
For roughly every 79 likes there is one comment, an audience that mostly engages through likes.
Burton keeps a posting cadence of less than one post per week.
Burton follows only 1,130 accounts while being followed by 952.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,300–$6,200
Based on 952.2K followers and a 0.35% engagement rate, a single sponsored post by Burton is worth an estimated $3,300–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Burton | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.25% |
| Average likes | 3,259 | 2,985 |
| Average comments | 42 | 73 |
| Posts per week | 0.32 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Burton | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.86% |
| Average likes | 3,259 | 2,003 |
| Average comments | 42 | 56 |
| Posts per week | 0.32 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Burton is a verified retail company brand based in United States on Instagram, with 952.2K followers.
Burton has 952,249 followers on Instagram (952.2K) as of Jul 10, 2026.
Burton's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by Burton average 3,259 likes and 42 comments.
Burton posts less than once a week on average.
Burton is registered as a business account on Instagram and is verified.
Burton is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 4,351 posts.
Burton's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Burton carries the blue verified badge on Instagram.
4,351
42
Posts / Week
0.32
Growth Score
7 / 100
Follower Ratio
842.7×
0.03%
A sponsored post from Burton is estimated at $3,300 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
