For day one. For the journey. For the future. Pioneering parenting products designed with the next generation in mind. Certified B Corp™
Followers
511.8K
Following
1K
Total Posts
Engagement Rate
0.13%
Avg Likes
638
Avg Comments
Reaching 511.8K followers on Instagram, Bugaboo® is a verified Baby goods/kids goods brand. To date Bugaboo® has posted 2,292 times, currently less than one post a week. Posts average 638 likes and 33 comments, an engagement rate of 0.13%.
Bugabooglobal operates a Baby goods/kids goods account on Instagram, pairing 511.8K followers with 2,292 posts.
For accounts with 100K–1M followers, Bugabooglobal's 0.13% engagement rate reads as in the bottom 14% in the InstME index.
The like-to-comment split is roughly 20 to one, indicating an unusually discussion-heavy audience.
Bugabooglobal keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Bugabooglobal at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Bugabooglobal keeps its following list short (1,017) relative to 511.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,800–$3,300
Based on 511.8K followers and a 0.13% engagement rate, a single sponsored post by Bugabooglobal is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Baby goods/kids goods
| Metric | Bugabooglobal | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 638 | 2,985 |
| Average comments | 33 | 73 |
| Posts per week | 0.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Bugaboo® is a verified baby goods/kids goods brand on Instagram, with 511.8K followers.
Bugaboo® posts on Instagram as @bugabooglobal.
Bugaboo® has 511,783 followers on Instagram (511.8K) as of Apr 24, 2026.
Bugaboo®'s engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Bugaboo® average 638 likes and 33 comments.
Bugaboo® posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Bugaboo®'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
Bugaboo® is registered as a business account on Instagram and is verified.
Bugaboo® is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 2,292 posts.
2,292
33
Posts / Week
0.25
Growth Score
2.6 / 100
ER Rank
14th
Engagement
0.24%
Yes. Bugaboo® carries the blue verified badge on Instagram.
A sponsored post from Bugaboo® is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
