The British Council supports peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
Followers
317.5K
Following
54
Total Posts
Engagement Rate
0.23%
Avg Likes
707
Avg Comments
Reaching 317.5K followers on Instagram, British Council is a verified Government organization brand. The account has published 699 posts, currently less than one post a week. Posts average 707 likes and 21 comments, an engagement rate of 0.23%.
On Instagram, Britishcouncil runs a Government organization account that has published 699 posts and gathered 317.5K followers.
A typical post by Britishcouncil collects about 707 likes and 21 comments, roughly one interaction for every 436 followers.
Followers leave about one comment for every 33 likes, a healthy amount of conversation.
Britishcouncil keeps a posting cadence of less than one post per week.
Britishcouncil follows only 54 accounts while being followed by 317.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 317.5K followers and a 0.23% engagement rate, a single sponsored post by Britishcouncil is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Britishcouncil | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.25% |
| Average likes | 707 | 2,985 |
| Average comments | 21 | 73 |
| Posts per week | 0.18 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
British Council is a verified government organization brand on Instagram, with 317.5K followers.
British Council posts on Instagram as @britishcouncil.
British Council has 317,546 followers on Instagram (317.5K) as of Jul 10, 2026.
British Council's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by British Council average 707 likes and 21 comments.
British Council posts less than once a week on average.
British Council is registered as a business account on Instagram and is verified.
British Council is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 699 posts.
Yes. British Council carries the blue verified badge on Instagram.
699
21
Posts / Week
0.18
Growth Score
4.6 / 100
Follower Ratio
5880.5×
Engagement
0.03%
A sponsored post from British Council is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
