The delicious choice of savvy hosts and cheese-lovers all around the world. Extraordinary begins with Boursin.
Boursin Cheese is a verified business account on Instagram, tracked in the InstME index with 38.9K followers. Boursin Cheese has shared 464 posts to date, currently around 1 post a week. Posts average 114 likes and 12 comments, an engagement rate of 0.32%.
Counting 38.9K followers and 464 posts, Boursincheese sits in the InstME index as a business account.
An engagement rate of 0.32% puts Boursincheese in the bottom 18% for accounts with 10K–100K followers tracked by InstME.
One comment lands for every 10 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Boursincheese comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 38.9K followers but only 272 accounts followed back, Boursincheese shows the ratio of a well-established account.
Estimated sponsored-post value
$140–$250
Based on 38.9K followers and a 0.32% engagement rate, a single sponsored post by Boursincheese is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Boursincheese | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.45% |
| Average likes | 114 | 339 |
| Average comments | 12 | 18 |
| Posts per week | 1.2 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Boursin Cheese is a verified Instagram brand on Instagram, with 38.9K followers.
Boursin Cheese posts on Instagram as @boursincheese.
Boursin Cheese has 38,884 followers on Instagram (38.9K) as of Sep 12, 2026.
Boursin Cheese's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by Boursin Cheese average 114 likes and 12 comments.
Boursin Cheese posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Boursin Cheese's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Boursin Cheese is registered as a business account on Instagram and is verified.
Yes. Boursin Cheese carries the blue verified badge on Instagram.
Avg Comments
12
Engagement
0.05%
A sponsored post from Boursin Cheese is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
