@
BrandMedia/news company
The best of Boston and the intel you need to find it. ↓ Click right below to read more about any post.
sprout.link/bostonmagazine/Audience
Browse top profilesFollowers
222.6K
Following
1.2K
Total Posts
Engagement & Performance
Engagement Rate
1.01%
Avg Likes
2,195
Avg Comments
What the numbers say about @bostonmagazine
@bostonmagazine has built an audience of 222.6K followers on Instagram over 3,984 posts as a Media/news company account.
On average, @bostonmagazine's posts earn 2,195 likes and 59 comments, about one interaction per 99 followers.
The comment-to-like ratio works out to one comment per 37 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
The account follows just 1,241 others against 222.6K followers — a ratio typical of established creators and brands.
@bostonmagazine vs similar accounts
| Metric | @bostonmagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 1.31% |
| Average likes | 2,195 | 3,232 |
| Average comments | 59 | 79 |
| Posts per week | 2.79 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @bostonmagazine's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bostonmagazine: (2,195 avg likes + 59 avg comments) ÷ 222,637 followers × 100 ≈ 1.01%.
Frequently asked questions about @bostonmagazine
How many followers does @bostonmagazine have?
@bostonmagazine has 222,637 followers on Instagram (222.6K) as of Apr 23, 2026.
What is @bostonmagazine's engagement rate?
@bostonmagazine's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers.
How many likes does @bostonmagazine average per post?
Posts by @bostonmagazine average 2,195 likes and 59 comments.
How often does @bostonmagazine post on Instagram?
@bostonmagazine posts about 3 times per week on average.
Is @bostonmagazine a business or creator account?
@bostonmagazine is registered as a business account on Instagram and is verified.
