Borntoblack is a verified business account on Instagram, tracked in the InstME index with 54.1K followers. The account has published 413 posts, currently around 7 posts a week. Engagement runs at 0.04%, or about 11 likes and 8 comments per post.
Borntoblack has built an audience of 54.1K followers on Instagram over 413 posts as a business account.
Borntoblack posts in the bottom 3% for its size: a 0.04% engagement rate against accounts with 10K–100K followers in the InstME index.
Lately Borntoblack has been publishing about 7 posts per week, more than one per day.
At 64/100 on audience quality, Borntoblack carries an estimated 30% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$190–$350
Based on 54.1K followers and a 0.04% engagement rate, a single sponsored post by Borntoblack is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Borntoblack | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.45% |
| Average likes | 11 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 7.04 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Borntoblack is a verified Instagram brand on Instagram, with 54.1K followers.
Borntoblack has 54,053 followers on Instagram (54.1K) as of Jul 14, 2026.
Borntoblack's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Borntoblack average 11 likes and 8 comments.
Borntoblack posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 30% of Borntoblack's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Borntoblack is registered as a business account on Instagram and is verified.
Yes. Borntoblack carries the blue verified badge on Instagram.
Total Posts
413
Avg Comments
8
Engagement
0.02%
A sponsored post from Borntoblack is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
