We’re the UK's largest children's reading charity. We get millions of families reading together from the earliest possible age. Discover our work 📚👇
sprout.link/booktrust/Followers
60.8K
Following
529
Total Posts
Engagement Rate
0.26%
Avg Likes
152
Avg Comments
Booktrust is a business account on Instagram with 60.8K followers and 3,760 published posts.
On average, Booktrust's posts earn 152 likes and 7 comments, about one interaction per 384 followers.
The comment-to-like ratio works out to one comment per 22 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 529 others against 60.8K followers — a ratio typical of established creators and brands.
| Metric | Booktrust | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.56% |
| Average likes | 152 | 359 |
| Average comments | 7 | 20 |
| Posts per week | 0.2 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 14, 2026
Booktrust has 60,840 followers on Instagram (60.8K) as of Jul 14, 2026.
Booktrust's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Booktrust average 152 likes and 7 comments.
Booktrust posts less than once a week on average.
Booktrust is registered as a business account on Instagram.
3,760
7
Avg Views
0
Posts / Week
0.2
Growth Score
5.2 / 100
182.2K
Engagement
0%
