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Followers
198.4K
Following
514
Total Posts
Engagement Rate
0.18%
Avg Likes
350
Avg Comments
Books-A-Million is a verified business account. The account has built 198.4K followers on Instagram. The account has published 6,860 posts, currently around 9 posts a week. Typical posts draw 350 likes and 6 comments, putting engagement at 0.18%.
Counting 198.4K followers and 6,860 posts, Booksamillion sits in the InstME index as a business account.
Across recent posts, Booksamillion picks up 350 likes and 6 comments on average, one interaction per 557 followers.
Followers weigh in with a comment about every 56 likes, a healthy amount of conversation.
Lately Booksamillion has been publishing about 9 posts per week, more than one per day.
With 198.4K followers but only 514 accounts followed back, Booksamillion shows the ratio of a well-established account.
Estimated sponsored-post value
$690–$1,300
Based on 198.4K followers and a 0.18% engagement rate, a single sponsored post by Booksamillion is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Booksamillion | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 350 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 9.35 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Books-A-Million is a verified Instagram brand on Instagram, with 198.4K followers.
Books-A-Million posts on Instagram as @booksamillion.
Books-A-Million has 198,383 followers on Instagram (198.4K) as of Jul 10, 2026.
Books-A-Million's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Books-A-Million average 350 likes and 6 comments.
Books-A-Million posts about 9 times per week on average.
Books-A-Million is registered as a business account on Instagram and is verified.
Yes. Books-A-Million carries the blue verified badge on Instagram.
A sponsored post from Books-A-Million is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,860
6
Posts / Week
9.35
Growth Score
3.6 / 100
Follower Ratio
386.0×
Engagement
1.63%
