Boodles: A Family Story since 1798. Home to exceptional British fine jewellery and the rarest pink diamonds in the world.
Followers
127.4K
Following
10
Total Posts
Engagement Rate
0.84%
Avg Likes
1,030
Avg Comments
Boodles is a verified Jewelry/watches brand, with 127.4K followers on Instagram. The account posts mainly around jewelry/watches and home & diy topics. Boodles has shared 2,595 posts to date, currently around 5 posts a week. Engagement runs at 0.84%, or about 1,030 likes and 43 comments per post.
Boodles operates a Jewelry/watches account on Instagram, pairing 127.4K followers with 2,595 posts.
Posts by Boodles tend to gather 1,030 likes and 43 comments, about one interaction per 119 followers.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
Boodles keeps a posting cadence of about 5 posts per week.
Boodles keeps its following list short (10) relative to 127.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$450–$830
Based on 127.4K followers and a 0.84% engagement rate, a single sponsored post by Boodles is worth an estimated $450–$830. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Jewelry/watches
Secondary: Home & DIY
| Metric | Boodles | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.25% |
| Average likes | 1,030 | 2,985 |
| Average comments | 43 | 73 |
| Posts per week | 4.87 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Boodles is a verified jewelry/watches brand on Instagram, with 127.4K followers.
Boodles has 127,355 followers on Instagram (127.4K) as of Jul 9, 2026.
Boodles's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers.
Posts by Boodles average 1,030 likes and 43 comments.
Boodles posts about 5 times per week on average.
Boodles is registered as a business account on Instagram and is verified.
Boodles is categorized as a jewelry/watches and home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,595 posts.
Yes. Boodles carries the blue verified badge on Instagram.
A sponsored post from Boodles is estimated at $450 to $830. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,595
43
Posts / Week
4.87
Growth Score
16.8 / 100
Follower Ratio
12735.5×
238.7K
Engagement
24.36%
