Welcome to Bonpoint, the French luxury house exclusively dedicated to newborns, boys and girls since 1975. 🍒 Share your tender moments.
Bonpoint is a verified Clothing (Brand) brand on Instagram based in France, tracked in the InstME index with 389.9K followers. To date Bonpoint has posted 2,845 times, currently around 4 posts a week. Typical posts draw 436 likes and 7 comments, putting engagement at 0.11%.
Bonpoint has built an audience of 389.9K followers on Instagram over 2,845 posts as a Clothing (Brand) account.
Each post from Bonpoint averages 436 likes and 7 comments, or about one interaction per 881 followers.
Comments arrive at about one per 63 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Bonpoint sits at about 4 posts per week.
The account follows just 185 others against 389.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,500
Based on 389.9K followers and a 0.11% engagement rate, a single sponsored post by Bonpoint is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Bonpoint | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 436 | 2,985 |
| Average comments | 7 | 73 |
| Posts per week | 4.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bonpoint | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.97% |
| Average likes | 436 | 2,217 |
| Average comments | 7 | 47 |
| Posts per week | 4.42 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
Bonpoint is a verified clothing (brand) brand based in France on Instagram, with 389.9K followers.
Bonpoint has 389,937 followers on Instagram (389.9K) as of Sep 22, 2026.
Bonpoint's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Bonpoint average 436 likes and 7 comments.
Bonpoint posts about 4 times per week on average.
Bonpoint is registered as a business account on Instagram and is verified.
Bonpoint is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,845 posts.
Bonpoint's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bonpoint carries the blue verified badge on Instagram.
Total Posts
2,845
Avg Comments
7
Engagement
0.16%
A sponsored post from Bonpoint is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
