The easiest way to design, buy & sell custom apparel. Open your free print-on-demand merch store in minutes โ no inventory, no hassle. #wearbonfire โจ
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49.2K
Following
2K
Total Posts
Engagement Rate
0.42%
Avg Likes
194
Avg Comments
Bonfire runs a Clothing Company brand account based in United States with 49.2K followers on Instagram. The account has published 1,840 posts, currently less than one post a week. Engagement runs at 0.42%, or about 194 likes and 13 comments per post.
As a Clothing Company account, Bonfire reaches 49.2K followers on Instagram across 1,840 published posts.
Across recent posts, Bonfire picks up 194 likes and 13 comments on average, one interaction per 238 followers.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$170โ$320
Based on 49.2K followers and a 0.42% engagement rate, a single sponsored post by Bonfire is worth an estimated $170โ$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing Company
| Metric | Bonfire | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.45% |
| Average likes | 194 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 0.38 | 0.52 |
Median values from 146,020 accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bonfire | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.9% |
| Average likes | 194 | 193 |
| Average comments | 13 | 10 |
| Posts per week | 0.38 | 0.63 |
Median values from 24,951 accounts in United States with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Bonfire is a clothing company brand based in United States on Instagram, with 49.2K followers.
Bonfire has 49,231 followers on Instagram (49.2K) as of Jul 12, 2026.
Bonfire's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
Posts by Bonfire average 194 likes and 13 comments.
Bonfire posts less than once a week on average.
Bonfire is registered as a business account on Instagram.
Bonfire is categorized as a clothing company account in the InstME index, based on the profile's bio and Instagram category across 1,840 posts.
Bonfire's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bonfire is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,840
13
Posts / Week
0.38
Growth Score
8.4 / 100
Follower Ratio
24.2ร
44.2K
Engagement
0.01%