Happiness you can wear By @johnnieboden Also at
Followers
1.1M
Following
2.6K
Total Posts
Engagement Rate
0.52%
Avg Likes
5,441
Avg Comments
On Instagram, Boden is a verified Clothing (Brand) brand with an audience of 1.1M. The account has published 10,586 posts, currently around 7 posts a week. Posts average 5,441 likes and 197 comments, an engagement rate of 0.52%.
With 1.1M followers across 10,586 posts, Boden is one of the Clothing (Brand) accounts tracked in the InstME index.
Boden's posts draw around 5,441 likes and 197 comments each, close to one interaction for every 191 followers.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Boden keeps a posting cadence of about 7 posts per week, more than one per day.
Boden keeps its following list short (2,587) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,800–$7,000
Based on 1.1M followers and a 0.52% engagement rate, a single sponsored post by Boden is worth an estimated $3,800–$7,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Boden | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.02% |
| Average likes | 5,441 | 25,711 |
| Average comments | 197 | 376 |
| Posts per week | 7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Boden is a verified clothing (brand) brand on Instagram, with 1.1M followers.
Boden has 1,079,807 followers on Instagram (1.1M) as of Jul 11, 2026.
Boden's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers.
Posts by Boden average 5,441 likes and 197 comments.
Boden posts about 7 times per week on average.
Boden is registered as a business account on Instagram and is verified.
Boden is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 10,586 posts.
Yes. Boden carries the blue verified badge on Instagram.
A sponsored post from Boden is estimated at $3,800 to $7,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10,586
197
Posts / Week
7
Growth Score
10.4 / 100
Follower Ratio
417.4×
Engagement
0.16%
