The official BMW Umhlanga account. Proudly part of SMG where customers’ motoring requirements always come first.
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17.1K
Following
474
Total Posts
Engagement Rate
2.04%
Avg Likes
343
Avg Comments
BMW Umhlanga is an Instagram creator. The account has built 17.1K followers on Instagram. The account has published 1,190 posts, currently around 21 posts a week. Posts average 343 likes and 6 comments, an engagement rate of 2.04%.
Bmwumhlanga is a creator account whose 1,190 posts have grown a following of 17.1K on Instagram.
Bmwumhlanga averages 343 likes and 6 comments per post, roughly one interaction for every 49 of its followers.
Roughly one in 60 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Bmwumhlanga sits at about 21 posts per week, more than one per day.
Estimated sponsored-post value
$120–$230
Based on 17.1K followers and a 2.04% engagement rate, a single sponsored post by Bmwumhlanga is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bmwumhlanga | Cohort median |
|---|---|---|
| Engagement rate | 2.04% | 1.45% |
| Average likes | 343 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 21.49 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
BMW Umhlanga is a Instagram creator on Instagram, with 17.1K followers.
BMW Umhlanga posts on Instagram as @bmwumhlanga.
BMW Umhlanga has 17,126 followers on Instagram (17.1K) as of Jul 13, 2026.
BMW Umhlanga's engagement rate is 2.04%, calculated from average likes and comments per post relative to followers.
Posts by BMW Umhlanga average 343 likes and 6 comments.
BMW Umhlanga posts about 21 times per week on average.
BMW Umhlanga is registered as a creator account on Instagram.
A sponsored post from BMW Umhlanga is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,190
6
Posts / Week
21.49
Growth Score
40.8 / 100
Follower Ratio
36.1×
Engagement
3.03%