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Welcome to the official BMW Motorrad page. Share your content using #MakeLifeARide to engage with the most enthusiastic motorcycle community.
linktr.ee/bmwmotorradofficialAudience
Browse top profilesFollowers
3.9M
Following
100
Total Posts
Engagement & Performance
Engagement Rate
1.44%
Avg Likes
55,232
Avg Comments
What the numbers say about @bmwmotorrad
@bmwmotorrad has built an audience of 3.9M followers on Instagram over 6,826 posts as a Motorcycle Manufacturer account.
A typical post by @bmwmotorrad collects about 55,232 likes and 414 comments — roughly one interaction for every 69 followers.
Followers leave about one comment for every 133 likes — an audience that mostly engages through likes.
Video posts average 1.3M views, reaching roughly 35% of @bmwmotorrad's follower base per post.
@bmwmotorrad currently publishes about one post per week.
The account follows just 100 others against 3.9M followers — a ratio typical of established creators and brands.
@bmwmotorrad vs similar accounts
| Metric | @bmwmotorrad | Cohort median |
|---|---|---|
| Engagement rate | 1.44% | 1.04% |
| Average likes | 55,232 | 27,441 |
| Average comments | 414 | 386 |
| Posts per week | 1.54 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @bmwmotorrad's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bmwmotorrad: (55,232 avg likes + 414 avg comments) ÷ 3,860,586 followers × 100 ≈ 1.44%.
Frequently asked questions about @bmwmotorrad
How many followers does @bmwmotorrad have?
@bmwmotorrad has 3,860,586 followers on Instagram (3.9M) as of Jul 10, 2026.
What is @bmwmotorrad's engagement rate?
@bmwmotorrad's engagement rate is 1.44%, calculated from average likes and comments per post relative to followers.
How many likes does @bmwmotorrad average per post?
Posts by @bmwmotorrad average 55,232 likes and 414 comments.
How often does @bmwmotorrad post on Instagram?
@bmwmotorrad posts about 2 times per week on average.
Is @bmwmotorrad a business or creator account?
@bmwmotorrad is registered as a business account on Instagram and is verified.
