Welcome to the official BMW Motorrad page. Share your content using #MakeLifeARide to engage with the most enthusiastic motorcycle community.
Followers
3.9M
Following
100
Total Posts
Engagement Rate
1.44%
Avg Likes
55,232
Avg Comments
On Instagram, BMW Motorrad is a verified Motorcycle Manufacturer brand with an audience of 3.9M. BMW Motorrad has shared 6,826 posts to date, currently around 2 posts a week. Typical posts draw 55,232 likes and 414 comments, putting engagement at 1.44%.
Bmwmotorrad shows up in the InstME index as a Motorcycle Manufacturer account, 3.9M followers, 6,826 posts.
Bmwmotorrad's posts draw around 55,232 likes and 414 comments each, close to one interaction for every 69 followers.
At one comment per 133 likes, the ratio points to an audience that mostly engages through likes.
Video posts from Bmwmotorrad average 1.3M views, about 35% follower reach per post.
Bmwmotorrad's recent cadence works out to about one post per week.
Bmwmotorrad follows only 100 accounts while being followed by 3.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$19,000–$36,000
Based on 3.9M followers and a 1.44% engagement rate, a single sponsored post by Bmwmotorrad is worth an estimated $19,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Motorcycle Manufacturer
| Metric | Bmwmotorrad | Cohort median |
|---|---|---|
| Engagement rate | 1.44% | 1.02% |
| Average likes | 55,232 | 25,711 |
| Average comments | 414 | 376 |
| Posts per week | 1.54 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BMW Motorrad is a verified motorcycle manufacturer brand on Instagram, with 3.9M followers.
BMW Motorrad posts on Instagram as @bmwmotorrad.
BMW Motorrad has 3,860,586 followers on Instagram (3.9M) as of Jul 10, 2026.
BMW Motorrad's engagement rate is 1.44%, calculated from average likes and comments per post relative to followers.
Posts by BMW Motorrad average 55,232 likes and 414 comments.
BMW Motorrad posts about 2 times per week on average.
BMW Motorrad is registered as a business account on Instagram and is verified.
BMW Motorrad is categorized as a motorcycle manufacturer account in the InstME index, based on the profile's bio and Instagram category across 6,826 posts.
Yes. BMW Motorrad carries the blue verified badge on Instagram.
6,826
414
Avg Views
1,347,617
Posts / Week
1.54
Growth Score
28.8 / 100
Engagement
0.48%
A sponsored post from BMW Motorrad is estimated at $19,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
